What does your brand stand for? Which values matter most to you? What do you care about, and why do you do what you do? These may seem like odd questions in a consumer-driven market. But if you aren’t sure, your customers won’t be sure either. All of the marketing strategy in the world cannot […]

We know that Twitter is an essential tool for our businesses, but have you considered how it can enhance your personal brand? Personal branding is essential if you want to be known as an expert within your industry. If you are new to Twitter, here are a few things to keep in mind as you […]

Earlier this week I sat down with my good friend and mentor, Ken Mandelbaum to discuss what it means to be an authentic leader in the workplace. Ken has 35 years experience as Chairman, CEO and owner of several large and successful businesses. He is also an award winning executive coach for C-suite executives and […]