When marketing a product or corporate brand, you need to identify your different audiences, segment them and craft messages for them. These things also apply to job hunting—which is really nothing more than a sales process, except your selling your own qualifications and skills instead of a company’s product or service. Here’s how to use […]

  Marketing pioneer John Wanamaker famously once said “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He said that 100 years ago, but for far too many marketers today, it’s still a true statement. It doesn’t have to be though. Here’s how to drive sales and […]

Social media can be a marketer’s best friend, but do you know how to leverage it for lead generation? Building awareness and having conversations are critical components of social media marketing, but alone, they are not enough. Acquiring leads from and crediting leads to social media is just as important, if not more. After all, […]

It’s a new year and it’s time to start making resolutions. Forget about the usual “lose weight” or “be a better person,” resolutions that get broken a week into the new year, these resolutions will help you keep your company competitive and bring you more business. Here are the Top 5 New Year’s resolutions all […]