No channel has revolutionized ecommerce as strongly as email. Sure, social media has proved a more recent titan in driving online sales, but when it comes to efficiency, ease, and return on investment, email marketing B2B lead generation cannot be rivaled. The challenge is wielding email, a lead generating machine, correctly. How many emails do […]

As a marketing consultant, I specialize in content development, sales enablement and lead generation. I often find that the managers and business owners that we work with are feeling as though they either don’t have the time to develop high level marketing strategies, or they don’t have the staff to execute them–or both. As their […]

Social media can be a marketer’s best friend, but do you know how to leverage it for lead generation? Building awareness and having conversations are critical components of social media marketing, but alone, they are not enough. Acquiring leads from and crediting leads to social media is just as important, if not more. After all, […]