Recently, my agency did an industry survey asking people we knew—specifically those responsible for marketing—to tell us what was of greatest concern for them in the upcoming year. The top three concerns were email marketing, website marketing, and content marketing, followed closely by thought leadership.  They all have one thing in common: content—the key to your marketing success!   What […]

No channel has revolutionized ecommerce as strongly as email. Sure, social media has proved a more recent titan in driving online sales, but when it comes to efficiency, ease, and return on investment, email marketing B2B lead generation cannot be rivaled. The challenge is wielding email, a lead generating machine, correctly. How many emails do […]