Engagement in the Personal Fitness Industry I recently had the opportunity to sit down with Dwayne Wimmer, owner and operator of Vertex Fitness in Bryn Mawr, Pennsylvania. As a personal trainer and entrepreneur in the fitness industry, we discussed the method to his success in driving customer engagement and web traffic to his business pages. […]
I recently had the good fortune of leading a roundtable discussion at The Transformational CMO Assembly hosted by the Millennium Alliance. Participating in the discussion was an all-star group of marketers spanning several categories who graciously shared their unique perspectives on the current state of marketing. The group included: Jason Angrisani – Bloomberg L.P., Jerome […]
According to a 2014 Global Consumer Banking Survey conducted by Ernst & Young, customer experience was identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive banking environment. Those findings come as no surprise, especially in a commoditize world of retail banking but before we discuss what drives a quality […]
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