Academia is known for its rule of “publish or perish,” and this ties into one of the best kept marketing secrets: if you don’t publish content, consumers will gravitate towards brands that do. So why is this one of the best-kept content marketing secrets? To put it simply, content creation isn’t easy — and quality […]

Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just as important as its price points. But, no matter how compelling, is there such a thing as too much content? Content is king, and today there are myriad channels on which you can share your company’s story […]

Mention LinkedIn at a networking event and everyone will say they use it, but the truth is that not many people know how to get the most out of LinkedIn. LinkedIn can be a tremendously powerful tool for both individuals and businesses and thanks to my colleague and LinkedIn coach, Theresa Merrill, here are 9 […]