Ever since Black Friday, your inbox has been inundated with holiday deals, end-of-year sales, and unbeatable discounts. But how do you make your brand, and product, stand out when so many voices are competing for your time and dime? The holidays are an exciting and hectic time for small businesses, and it’s never been more […]

Last week, we dove into some suggestions for staying top of mind with your channel reps and partners by digging deeper into channel marketing engagement. We looked at the benefits of harnessing both digital and face-to-face communication to connect and increase brand awareness among your channel reps. This week, let’s take a fresh look at […]

When I hear the phrase “digital expert”, I’ll be honest—I’m left scratching my head. In this context, what is “digital”, and how can you be an expert in it? You can be an expert in marketing, finance, technology or operations/logistics, but how can you be an expert in ‘digital’? It would seem that the word […]

We all know how time-consuming digital content marketing can be. There are only so many hours in the day that you can spend promoting your brand on social media, and only so many dollars you can pay someone else to do it for you. Online influencer outreach presents an opportunity to broaden your digital content […]

Rarely do we achieve success in a vacuum. Most often, we have a cast of supporters and mentors to credit for our achievements. Mentors play a crucial role in helping us envision our success and pursue it with passion, and these relationships are borne of personal or professional connections that have strengthened over the years. […]

What does your brand stand for? Which values matter most to you? What do you care about, and why do you do what you do? These may seem like odd questions in a consumer-driven market. But if you aren’t sure, your customers won’t be sure either. All of the marketing strategy in the world cannot […]

I want to talk to you today about a pyramid scheme — the content marketing pyramid to my exact. Just like the food pyramid helps you categorize your food and know how much of each type you should consume, the content marketing pyramid is a great way to help you create your content.   The […]

When it comes to growing your business, networking is key. It’s through networking that you make connections and get referrals—especially in the B2B world. Despite networking’s importance though, most people don’t know how to do it and when they do, they’re usually really bad at it. It doesn’t have to be that way though and […]