A Simple Formula to Calculate ROI It should come as no surprise if you’ve been struggling with how to calculate ROI, but this topic came up in our survey as our reader’s second biggest pain point. At the outset, measuring ROI, or return on investment, is a relatively simple function of subtracting what it costs you to […]

Transparency and communication are cornerstones of building respect and trust with your client. Here are a few things that can both communicate effectively with clients and lead to a better and stronger partnerships. Your Client Needs Results, Never Excuses. Sharing expectation management and insight is absolutely appropriate in the event of a screw-up, like a missed deadline […]

Driving brand awareness is a huge challenge for our clients. In fact, 60% of respondents in our private survey name it as a top-level priority going into 2017. What I find while working with clients is that so many people try to reinvent the wheel, while ignoring the old-school stuff that still works. I’m not […]

A big Thank You to those that participated in our survey! You’ve told us that email marketing is a big pain point for you all, coming in even above content looking forward to 2017. Therefore, I’m going to share my top three tips to increase the ROI you are getting on your email campaigns and […]

I was recently asked to contribute a chapter to a book about finding business success. I felt honored to have my name printed alongside several brilliant businesswomen who had faced many of the same obstacles and challenges that I have as a business owner.  I chose to write my chapter about authenticity in marketing. I […]

As a marketing consultant, I specialize in content development, sales enablement and lead generation. I often find that the managers and business owners that we work with are feeling as though they either don’t have the time to develop high level marketing strategies, or they don’t have the staff to execute them–or both. As their […]

Let me go on record and say that being reliable is more important than being talented. Even if it sounds counter-intuitive, I’ve learned that it’s true through years of running a marketing consultancy firm. When you’re working with clients and building trust and rapport, you will get much more mileage out of your consistency and […]

  Sometimes, the smartest move that you can make with an abandoned or under-performing social media platform is just to walk away. My clients often find that they aren’t actually able to invest the appropriate amount of time they would need to find success with a social campaign. Other times, the strategy hasn’t been properly […]

Avoiding the Platform Gap When designing your marketing funnels, be sure to avoid the platform gap. It is much, much harder to get a prospective customer to jump the gap from one device to another than it is to have them follow a series of steps on one device. Avoid this “platform gap” in your funnel […]

When I have needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of who to bring on—it’s what type of engagement, and what standards and boundaries are going to define that relationship. Different types of hired help […]

Delegation is a thing that many new business owners struggle to do, (or cannot afford to do,) but it is an absolutely crucial skill as you grow and scale your business. To determine what tasks are best delegated and what can be handled personally, you need to learn how to calculate your opportunity cost.  Let’s […]

If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments?  Obviously, the first option is ridiculous and you would never use it to […]