Customers crave sales, but they also crave stories. How you frame your commodity, brand, and business is just as important as its price points. But, no matter how compelling, is there such a thing as too much content? Content is king, and today there are myriad channels on which you can share your company’s story […]

Many of our clients are seriously thinking about video. It seems that folks are wondering how to add video as a regular part of their marketing activities. The first thing you should know about incorporating video is that it can be an expensive endeavor. There is a large upfront investment required in terms of time, […]

No matter whether you are living through a pandemic, or not, or what your industry is—if there are human beings on any end of the transaction—you will always, always, always need to nail your customer service to succeed. I follow a set of three rules religiously to take question marks completely out of the equation so […]

How Investing in Marketing Now Makes for a Stronger Re-Opening Tomorrow Economics has always been full of give and takes, ebbs and flows, supply and demand. COVID-19 has had a shattering effect on the global economy, and now — three months and counting into this pandemic — small businesses around the world are slowly opening […]

This unprecedented time has presented many business leaders, especially small business owners, with an impossible question: how do you market services when your nonessential business has shut down? Unless your business is in the food, healthcare, or banking industries, chances are you, like millions of Americans, have been forced to just wait this out. The […]

New Jersey is rich in small businesses and big personalities — sometimes, those elements can work hand in hand. Such is the case with a beloved leader, colleague, and friend Tommy Hilcken, an entrepreneur and comedian who noticed skills that could use sharpening and a business that could flourish in the B2B world and beyond: […]

Ever since Black Friday, your inbox has been inundated with holiday deals, end-of-year sales, and unbeatable discounts. But how do you make your brand, and product, stand out when so many voices are competing for your time and dime? The holidays are an exciting and hectic time for small businesses, and it’s never been more […]

We’ve looked into what defines a brand — and how the personal and professional are more interconnected than we may think. But something that is easily forgotten is how every brand is inspired by ingredients from another; all great thinkers borrow and repurpose. Universal themes pervade our lives, work, and brands: we each strive for boldness, […]

On this blog, I’d discussed the value of branding and how it strengthens unifies your mission, ethos, and goals. But for all its unifying powers, how should your brand also make your company different? Standing out is not a bad thing, especially if you can make your brand singular and memorable. Below, I dive into […]

Last week, we dove into some suggestions for staying top of mind with your channel reps and partners by digging deeper into channel marketing engagement. We looked at the benefits of harnessing both digital and face-to-face communication to connect and increase brand awareness among your channel reps. This week, let’s take a fresh look at […]

For the next two posts, I’d like to focus in on a business-to-business (B2B) marketing strategy: channel marketing. If you produce a good that needs to be distributed by someone other than you, then you’re well aware of the challenges that come along with promoting your product to other businesses in order to reach potential […]

In our paperless world, a sturdy e-list is this generation’s rolodex. Having key customers, influencers, and a wide range of clients on your ever-expanding e-list is vital to seeing your brand recognition and small company grow. But how do you build upon this list, and — more importantly — how do you make sure the right, […]