As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment.  That insight comes as no surprise, especially in a commoditized world of financial services. However, before we discuss what drives a quality experience, we first […]

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.   High-quality content is the driving force behind SEO, PPC, and social media […]

In soccer, they say communication is the twelfth player. A field has eleven players on each side, but communication — the twelfth player — is perhaps most vital to a team’s success. Players need to know where teammates are heading, what to look out for, and who to guard. Communication is the glue binding the […]

Recently, my agency did an industry survey asking people we knew—specifically those responsible for marketing—to tell us what was of greatest concern for them in the upcoming year. The top three concerns were email marketing, website marketing, and content marketing, followed closely by thought leadership.  They all have one thing in common: content—the key to your marketing success!   What […]

Your company’s public image is an important one to maintain. But when people think about public image, consumers and business leaders alike might have a short-sighted view: it’s not just ribbon-cutting ceremonies or how you come back from a public relations nightmare; it’s much more. Your public image, and — in essence — your brand, […]

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks, and how can […]

It’s amazing to consider the power social media has. In some ways — because of how integrated and omnipresent social media is in our lives — it can be hard to reflect on; it’s like the air we breathe, always there but never given a second thought. A decade ago, LinkedIn was a resume database, […]

A landing page is perhaps a business’ most crucial webpage; it can literally make or break a sale. How many times has this happened: ever been enticed to visit a company’s website by a deal and then been unable to find said offer on the site? That’s a major marketing fail. Despite the number of […]

If the pandemic has taught businesses anything, it’s that a strong digital presence is paramount to success. With more shopping, digital engagement, and even “live” arts performances happening online, it couldn’t be truer that the next frontier isn’t just brick-and-mortar storefronts but also the vast, ever-evolving universe that is the Internet.    Today, there are […]

No channel has revolutionized ecommerce as strongly as email. Sure, social media has proved a more recent titan in driving online sales, but when it comes to efficiency, ease, and return on investment, email marketing B2B lead generation cannot be rivaled. The challenge is wielding email, a lead generating machine, correctly. How many emails do […]

Any business person worth their salt will tell you that strategic marketing and booming sales are as strongly correlated as ice cream purchases and summer weather. Behind every solid product, sales sensation, and commercial movement is a smart, timely, and well-thought-out marketing campaign. This is a simple enough concept to grasp, but it’s harder to […]

There are two truths to premium content: there is nothing harder for marketers than crafting it, and it’s also the key that unlocks the greatest rewards. The flow of content should be three things: consistent, inventive, and high-quality. How hard could it be?   The hard truth is…it’s not easy, but also consider how enriching […]