Your company’s public image is an important one to maintain. But when people think about public image, consumers and business leaders alike might have a short-sighted view: it’s not just ribbon-cutting ceremonies or how you come back from a public relations nightmare; it’s much more. Your public image, and — in essence — your brand, […]

It’s amazing to consider the power social media has. In some ways — because of how integrated and omnipresent social media is in our lives — it can be hard to reflect on; it’s like the air we breathe, always there but never given a second thought. A decade ago, LinkedIn was a resume database, […]

If the pandemic has taught businesses anything, it’s that a strong digital presence is paramount to success. With more shopping, digital engagement, and even “live” arts performances happening online, it couldn’t be truer that the next frontier isn’t just brick-and-mortar storefronts but also the vast, ever-evolving universe that is the Internet.    Today, there are […]

Any business person worth their salt will tell you that strategic marketing and booming sales are as strongly correlated as ice cream purchases and summer weather. Behind every solid product, sales sensation, and commercial movement is a smart, timely, and well-thought-out marketing campaign. This is a simple enough concept to grasp, but it’s harder to […]

One of the most difficult parts of marketing your company is articulating its vision — and making it stand out. In your head, everything makes sense: you understand the product, who it’s meant to serve, and what sets it apart. But consumers aren’t telepathic; truth be told, what you see in your mind might be […]

We kick off ONDEMAND CMO’s 7 STEPS OF MARKETING series with branding because it is the lifeblood of a company. We talk about why branding is important, and how to start with the Fundamentals!  Remember, a brand sets the tone, unifies a company, and acts as a perpetual north star — and our guide will […]

Imagine a journey where you can confidently say that your life serves you, rather than the other way around. A journey that, although challenging at times, leads you to a place of intention, happiness, and fulfillment. This is the essence of my book, “The 7 Secrets to Creating a Life You Love: A Practical Guide […]

Last week, I had the pleasure of joining Dan Dominguez from the Why Institute for their Why Not Wednesday! Series, a LinkedIn webinar. As a newly-certified Why.OS coach, I’ve been integrating my learnings into the rebranding and messaging process at ondemandCMO.   To give you a glimpse into my WHY and personal motivations, here’s my […]

Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark […]

As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment.  That insight comes as no surprise, especially in a commoditized world of financial services. However, before we discuss what drives a quality experience, we first […]

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.   High-quality content is the driving force behind SEO, PPC, and social media […]

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks, and how can […]