Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In many companies, IT and marketing often don’t play well together and each one becomes a ball-and-chain weight on the other, hampering productivity for both departments. It […]

  When it comes to content creation, you’ve probably heard the old maxim “COPE—Create Once, Publish Everywhere.” The COPE method maximizes your content’s usefulness and ensures it will reach the most people. The best way to do this is by writing your story, and then sharing it in different forms. This is content creation for […]

Demonstrate you are a marketshare acquisition strategist for new and existing products and services when writing your Chief Marketing Officer or a SVP of Marketing Executive Resume. It is important to show how you gain and sustain new client relationships. Prove you can expand and nurture existing key client relationships. Create new markets and distribution […]

Remember the children’s story of The Three Little Pigs? I’ll bet even if you haven’t heard it in 20 years, you know it and can recall the moral too. It’s such a simple story, but it really gets the point across about not taking shortcuts in your work. Virtues have been “marketed” through stories like […]

It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming at times, which is why it is important for marketers to create content that can be reused elsewhere. Here’s a how-to guide  for marketers on […]

When I studied martial arts, my instructors always emphasized the importance of good footwork, saying a fighter is only as good as his/her footwork. Your feet are your foundation, and if your feet are not in proper position, you’ll be off balance, rendering your best punches useless. The same thing applies with marketing. A marketer […]

When marketing a product or corporate brand, you need to identify your different audiences, segment them and craft messages for them. These things also apply to job hunting—which is really nothing more than a sales process, except your selling your own qualifications and skills instead of a company’s product or service. Here’s how to use […]

While US men’s national soccer team players will be watching the World Cup finals from their couches this weekend, the United States Soccer Federation played a perfect game from the perspective of personalized marketing. Here’s what U.S. Soccer did and how you can use personalization and automation to score your own marketing goals.   While […]

Scroll through your personal Facebook feed for more than 10 seconds and you’ll likely come across at least one contest. Social media contests are great marketing vehicles and contrary to popular opinion, social media contests are not the sole purview of B2C brands. B2B companies can have just as much success with social media contests […]

I recently had the opportunity to hear from Sree Sreenivasan, the newly minted Chief Digital Officer for the Metropolitan Museum of Art, about how he and his team at The Met use social media. When it comes to digital, Sreenivasan and his team are killing it, (they just won a Webby Award for their awesome […]

Disruptive innovation is one of those concepts that sounds amazing when we see others do it (Facebook, Google, etc.), but truly terrifying when you think about practicing it yourself. After all, it’s just so… disruptive.  Thankfully, the process doesn’t have to be so scary. In a recent presentation to the NJ Chapter of MENG (Marketing […]

We spend a lot of time here talking about the finer points of digital marketing and content marketing in general, but those things only work when built on a strong foundation and that foundation is your company’s employees. Are your employees engaged and committed? If not, you’re wasting your marketing dollars.   One bad experience […]