It’s fun to be on the cutting edge of marketing using the latest techniques and platforms, but the cutting edge isn’t always where you need to be to make most impact for your business. If your customers are older than a college kid, then Snapchat and Instagram are probably not the best places to market […]

We know that Twitter is an essential tool for our businesses, but have you considered how it can enhance your personal brand? Personal branding is essential if you want to be known as an expert within your industry. If you are new to Twitter, here are a few things to keep in mind as you […]

Earlier this week I sat down with my good friend and mentor, Ken Mandelbaum to discuss what it means to be an authentic leader in the workplace. Ken has 35 years experience as Chairman, CEO and owner of several large and successful businesses. He is also an award winning executive coach for C-suite executives and […]

There is no doubt about it: internships have the potential to benefit both a company and a young professional. Have you considered how your company can utilize interns?  Many organizations, including Google, Intel, Amazon and Bloomberg have innovative internship programs that have been incredibly successful. A study administered to 300+ human resource professionals found that […]

Living a healthy lifestyle positively impacts the quality of my life and the success of my business. I have found that being active, eating healthfully, and practicing mindfulness are the three essential components to physical and emotional health. They work together to keep both the body and mind in top condition. Here are a few […]

One of the largest generations in history is entering the workforce; are you ready to lead them? As an adjunct professor teaching graduate students at NYU, our own Steve Facini shared these insights with me on How to Lead Millennials: This generation has many names, but it is most commonly referred to as Generation Y […]

It’s fun to be on the cutting edge of marketing using the latest techniques and platforms, but the cutting edge isn’t always where you need to be to make the most impact for your business. If your customers are older than college kids, then Snapchat and Instagram are probably not the best places to market to […]

The purpose of marketing has traditionally been to build awareness for brands, products, and services. That is still an important part of marketing, but it’s not enough. Good marketers know that they need to have a positive impact on their company’s bottom line—and be able to prove it. There’s a new way to measure marketing’s […]

Mention LinkedIn at a networking event and everyone will say they use it, but the truth is that not many people know how to get the most out of LinkedIn. LinkedIn can be a tremendously powerful tool for both individuals and businesses and thanks to my colleague and LinkedIn coach, Theresa Merrill, here are 9 […]

B2C marketers moved from a feature marketing approach to an emotional marketing approach a long long time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products. Despite the success this tactic has had in the […]

When you depend on a network of distributors, resellers, and other partners for your sales, sales enablement needs to be a top priority. While you know the ins and outs of your awesome product/service, your channel partners may not and they likely won’t care about your offerings as much as you do (especially if your […]

The mobile space grew exponentially in 2014 and is only going to continue to do so in 2015. If you’re looking to improve yourself this year and have some personal New Year’s resolutions, more power to you. If you’re a marketer though, your professional resolution should be take your mobile marketing to the next level. […]