Top 5 reasons why CMO tenures have doubled
From packaged goods to technology and from B2B to B2C, the question on senior marketers’ minds is: why have CMO tenures doubled? According to executive search firm, Spencer Stuart, after a low point in 2006 of 23.2 months, CMO tenure jumped to 45 months in 2012. Here are 5 reasons I see driving that change: 1. […]