ondemandcmo, insightful and impactful marketing

Author: mdemaio

26
Sep

6 Tips to Boost Your Creative Powers

A good friend of mine, Eli Amdur, recently spoke at a TEDx conference hosted by Fairleigh Dickinson University (where he and I both teach!) about creativity. His presentation got me thinking, that creativity is such an important asset, yet it can also be quite hard to get. With that in mind, I offer you six […]

19
Sep

The key metrics that drive successful online campaigns

Marketing in the online world can be tricky sometimes—it’s a very fragmented world. Online results can be hard to classify or measure, and unlike TV advertising, guarantees are hard to come by. The key metrics that drive successful online campaigns are not fundamentally different from traditional marketing. What is different is how you can apply […]

12
Sep

Tips on getting internal buy-in for your content marketing

Good content marketing often requires cooperation from all sectors of a business, including management, sales, customer service, and production, among others. Breaking through the organizational silos to get that cooperation from other departments can be difficult, so here are a few tips on getting internal buy-in for your content marketing. First, think about why you […]

5
Sep

Insider tips on tailoring your content for your customers

As marketers, it is hugely important for us to create compelling content for our customers, but sometimes along the way, we forget to personalize our content so it meets all our customers’ needs. It’s an easy trap to fall in, but today, we have some insider tips on tailoring your content for your customers and […]

29
Aug

Using social media to influence the mass affluent

Want to reach the mass affluent and compel them to action with your marketing? Of course you do—who wouldn’t?  LinkedIn recently released a study in partnership with Cogent Research on using social media to influence the mass affluent. Here are the important highlights of the study and how you can start implementing them in your […]

22
Aug

How teaching college kids made me a better marketer

I have been working in marketing for over two-and-a-half decades. I’ve worked in a variety of capacities, including as publisher of Brandweek and as the founder of onDemand CMO Inc. Practicing marketing is part of my lifeblood. I love marketing and I am always looking for ways to learn something new about marketing. Here’s how […]

25
Jul

Maximizing your marketing with video

If you’re not using video in your marketing materials, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. Video is the most powerful marketing tool ever and it can really maximize your marketing efforts. When it comes to marketing, video is a force multiplier. “Force multiplier” is a […]

18
Jul

The benefits of real time marketing: doing things wrong quickly

Today’s marketers have a tremendous advantage over yesterday’s marketers who didn’t have the Internet—and it probably isn’t what you think. The benefits of real time marketing is that digital media makes possible to experiment and adjust marketing campaigns quickly. My friend Mike Moran and I co-teach a graduate-level class on social media marketing at Fairleigh […]

27
Jun

Choosing the best social media platforms for your business

There are so many different social media platforms out there that choosing the best ones to use for your business can be tricky. Each platform is a little bit different and requires a different content approach so here is some background on the different social networks and some tips on how to choose the right […]

20
Jun

SEO: What you need to know to be found in search

SEO is dead! Or haven’t you heard? Every time Google tweaks its algorithm, the goes all a twitter about how SEO is dead. The reality is that SEO will never die—it will simply change and evolve, just like every other discipline since the beginning of time. However, certain SEO tactics will die and that is […]

13
Jun

5 Tips for Developing a Successful Channel Marketing Strategy

Channel selling—that is selling products/services through a network of distributors or resellers—is a very effective sales model, especially in the B2B space. Channel marketing is not easy because unlike direct marketing, channel marketing must be addressed to both channel partners and end user customers. As a predominantly B2B agency (with a specialty in technology), most […]

30
May

Is showrooming the end of bricks-and-mortar retail?

 First of all, what is “showrooming”? It’s when a shopper visits a store to check out a product but then purchases the product online. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become […]

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