The Truth About Marketing in Tough Times: CMOs in the Trenches Set the Record Straight
Every few months, another report lands in our inbox proclaiming: “Marketing in tough times requires X, Y, Z…” A recent one from eMarketer struck a chord here at OnDemandCMO, and we all had a pretty predictable reaction: “Tough times?”When have times not been tough? For those of us in the trenches (building brands, driving demand, […]
