Why you should be using infographics to present your data

October 31, 2013 in Blog

infographics

We’ve all heard the cliché that a picture is worth a thousand words and that chestnut has never been more true than it is today. People’s attention spans are getting shorter and shorter and they are exposed to more and more data each day. To cut through the clutter and reach your busy customers, you need to offer content that is snackable, relevant, and shareable. Infographics are all those things, which is why you should be using infographics to present your data.

Infographics—graphic representations of information—are not new, but their popularity has exploded in recent years with the proliferation of social media. The reasons being that 1, people like visual content (which is why videos are also so popular), and 2, people like “snacking” on easily digestible content.

Infographics are particularly useful for the B2B space because products tend to be much less “sexy” than in B2C industries and often have reams of technical information to accompany them. (Yawn.) Enter the infographic – an engaging way to present boring data and a powerful way to tell your business’ story.

Done well, infographics can make anything interesting. Don’t believe me? Check out these infographics on concrete polishing, the US national debt, online password safety, and personal injury law. Even topics as mundane as garbage disposal can be interesting when presented visually with an infographic!

What makes infographics so powerful is that they are highly “snackable.” They simplify complex concepts and dense data, so that anyone can grasp the information and remember it later.  This increased recall is key, because what if your customers can’t remember what you’re telling them, then you’re just wasting time with your marketing.

As an added bonus, infographics are also highly shareable. If you can create content that people will enjoy consuming, they will share it for you with their friends on social media, giving you a substantial earned media bonus in addition to whatever you’re already paying for. We know infographics are very popular and that popularity is fueled partly by their shareability.

Now, go get creative and start using infographics in your content marketing!  Check this site out for how effective infographics can really be: http://www.graphs.net/201308/why-infographics-are-so-popular.html